Has your property been on the market a long time? Even in a distressed market, there are ways to make your house stand out and sell it quickly. We’ve rounded up seven tips that you can use to make your listing more attractive to buyers.
Pre-inspect your home
The first thing you need to do is figure out how much to spend on home improvement ideas. Buyers should, if possible, do an inspection before putting their house on the market. To begin with, get the heating and air conditioning systems inspected and cleaned.
Buyers will not be interested in your house if it will cost them half the price to repair and renovate it. So, if your property needs a lot of work, then fix it or get ready to deduct the required amount from the sale price. At the same time, a high dollar kitchen remodel won’t be your magic bullet. Instead, look at smaller fixes such as replacing old carpets, trimming shrubbery and removing dark heavy furniture.
Paint your home and let the light in
Go in for a neutral shade instead of personal colour choices. White may look boring, so opt for off-whites or beige that will appeal to most buyers. Also, update your light fixtures to make sure that your house is nice and bright. Most importantly, give buyers a minimalist canvas on which they can project their own tastes and sensibilities.
Price it right
Price is a huge factor in any home that does not sell. Do not have unrealistic expectations about the price your property can fetch. If you price it too high, buyers will be put off. Agents can help you set the initial value based on comparisons with other homes in your community. However, be flexible and when you hit the right figure, you will have interest from multiple buyers.
Make your listing comprehensive and attractive
Your marketing material should talk about lifestyle aspects such as transport links, public transportation, access to tennis courts, gyms, supermarkets, restaurants and schools. Also, highlight unseen amenities in the property description. Talk about features that aren’t obviously seen in the photos or data fields. For instance, if the bedroom commands a gorgeous sea view or if you have a manicured garden, pullout shelves in the kitchen shelves or updated your pool, say it. Include photos that showcase rooms or features that are real selling points.
Promote your property
Even if you have a real estate agent who might be marketing your property, you can pitch in too. Share details of your home on your Facebook, Twitter and other social media sites. Talk to family and friends.
Have an open house
Get buyers directly to your door. Ensure that the house is clean and well-maintained, the counters cleared and the lawn mowed. Ask your agent to advertise the open house across popular real estate websites and update the ‘For sale’ sign with an ‘Open house’ sign at least a week before the event. Most open houses are conducted on a Friday or Saturday early afternoon, so consider hosting yours later, from 3 pm to 5pm, to avoid competition.