May01
propertyfinder.ae would like to congratulate Nikki Summers from Brix Property Partners on being named CEO of the Month for May 2012.
Each month we will be interviewing a different CEO to find out their views, projections and personal feelings about Dubai real estate market, their business and life as a whole in this fast paced city.
Question: Brix Property Partners is a highly successful company in the Dubai real estate industry. Can you tell me a bit more about yourself and the company, when you arrived in Dubai and how you started the business?
Answer: I arrived here in Dubai in 2001. I managed Brix since 2009 and in 2011 the CEO decided to pursue a different venture which is when I bought the company.
Question: How many people do you employ?
Answer: Currently eight but will be ten by the end of April.
Question: How long have you been in the market?
Answer: I left school at 17 and started working in real estate straight away – firstly in Australia and then I moved to Dubai in 1998 but there wasn’t much happening here then! I went back to Australia after nine months and then finally settled back here in 2001.
Question: Why did you choose Dubai for real estate?
Answer: It chose me! My family were here from when I was a child, real estate was what I had done for my whole life and so it was a natural progression.
Question: What one deal will you always remember?
Answer: Land sales during the boom through Dubai holding. 100’s of millions of Dirhams were being thrown around by mainly Brits, Russians and Iranians throughout 2007 and agents made a lot of money from this. Of course residency was included with purchasing a property which made the attraction even crazier!
Question: Where do you live and what do you like about the area?
Answer: I have just moved from Barsha to Tecom as it has a huge terrace for my dogs. It’s very near the office and working close to home is very important to me. The area is great as all the shops and hotels are finished and everything is really convenient. It’s a great central area to everything in Dubai.
Question: What type of services do you propose on top of the typical real estate services e.g. relocation services, interior design etc?
Answer: We work alongside both relocation services and interior design companies who we will recommend to landlords. We are currently in the process of setting up Brix maintenance which will be responsible for upgrading villas, repainting, gardening, plumming, electrical and so on. It will be there as an added benefit to the landlord. Brix International is under way as well – very excited!
Question: 2008 saw a massive downturn in the real estate market, you made it! How did you make it through the financial turmoil?
Answer: At the time I was working for the government; Sama Dubai. They closed down shortly into the crunch and I returned to brokerage. I was lucky as I did a couple of big deals early on before it got really bad and then I didn’t work for 6 months through the major part of the crisis. Thankfully those initial deals I made carried me through.
Question: What key areas have you seen significant changes in since you have worked in real estate in Dubai?
Answer: We now have a very mature and established real estate market on a par with Great Britain and Australia. Regulations have finally been imposed and this has really affected the market in a positive way.
Question: Where in Dubai do you think prices are going to rise?
Answer: I’ve seen a 15% price rise on the Palm and the Marina. We sold 5 properties alone on the Palm last week all due to supply and demand. This is only the case for certain parts of these areas though. On the Palm, due to the Nakheel issue, the shoreline apartments in less demand. At the moment you will struggle to find a Garden Home available for rent on the Palm.
Question: Where in Dubai do you think prices are going to decrease?
Answer: Discovery Gardens and international City – the less desirable areas to reside for all. Discovery Gardens also experiences huge traffic problems which makes a big issue when trying to rent or sell properties there.
Question: Which community do you think will provide the best
value for money for investors this year?
Answer: Jumeirah Park. There is a lot of activity there now that Nakheel is issuing No Objection Certificates. Prices have increased, even though half of it is still under construction, but to invest now you should see good returns in 2 to 3 years once complete.
Question: 25-30,000 new properties are expected to come on to the market in 2012. Do you think this will have an effect on price?
Answer: It really depends where they are. 3 or 4 new towers come online in the Marina and there is no effect. It totally depends on whether the area is a hot spot. They have just announced a bundle of town houses on the Palm which I don’t see affecting price. When and where are definitely the two main factors.
Question: What are the most important factors to you when selling a property?
Answer: Qualifying a client properly. Listening to their needs and understanding them. Not selling them something just to make a sale.
Question: What is your favourite restaurant in Dubai?
Answer: Trader Vics Madinat. They have the best Shredded Duck Pancakes.
Question: Where do you spend your weekends?
Answer: At the beach, friend’s houses, not out as much as I used to be
Question: Where do you first take your guests when they visit Dubai?
Answer: Madinat, Barasti and Burj Al Arab. It depends on how new they are but those three are great places to take guests. They love it.
Question: What is your favourite project in Dubai?
Answer: The Burj Khalifa is so iconic. It has really put Dubai on the map. Even through the huge ups and downs of the real estate market it is complete and successful.
Question: If money were no object, where would you live in Dubai?
Answer: Emirates Hills. It is so peaceful and you can’t feel the craziness of Dubai there. It’s a great place to escape and is so private and quiet.
Question: Which of the unfinished or proposed projects would you most like to see completed?
Answer: I would love to see Jumeirah Park up and finished properly. Also Sports City will be amazing when huge sports are being held there and all the apartments are finished around that area.
Question: When you leave Dubai, where will you go?
Answer: Eventually back to Australia, with a few stops on the way back there. I would love to live anywhere in the States, especially Miami but who knows!
Question: Who is your business icon?
Answer: Tim Boswell from Ocean View would be my icon. He is a great friend and I have really looked up to him over the years. He’s hugely successful and one of the first guys to kick off free hold brokerages in Dubai.
Question: If you could do anything to improve the real estate market in Dubai, what would it be?
Answer: Educating agents on how to be more ethical as one bad guy affects the whole industry’s reputation. The RERA course doesn’t teach you how to be an agent. There should be a training course in sales and customer services that is compulsory before entering the real estate market as an agent. We are constantly justifying ourselves for other peoples mistakes.
Question: What achievement are you most proud of in your life?
Answer: Buying this company! I am very proud of that.
Question: What is the most relevant piece of advice that you have picked up along the way?
Answer: I am a strong believer of karma. Treat others the way you want to be treated. In this industry bad news travels 10 x faster. Look after your clients and look after your staff.
Question: What are your projections for the year ahead?
Answer: I have seen a massive increase in sales enquiries in the last 2 months. We have more sales on our board currently than rentals. I predict a lot more sales happening in 2012. Occupancy in rentals are so high that it is difficult to find people properties that they are looking for. There are no 2 beds available to rent in the Marina at the moment.